A steady growing audience
The 2008 record attendance with 680 professionals representing over 380 confirms Smart Event position as the premier “Innovation Forum for Mobility & Digital Security”. The target for 2009 exceeds 800 participants.
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2006
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2007
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2008
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2009 target
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Audience
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480
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590
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680
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800
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International scope strengthened
48 countries were represented. Europe gained weight and reached 88 % of the total audience, of which EU countries represent 60 %.
Breakdown by region
Function representation: structured around innovation
Activities breakdown: the value chain of mobility and digital security
Marketing impact: addressing 80 000 IT professionals
During 6 months prior to the event, comprehensive marketing and promotional operations address regularly 80 000 IT professionals. These campaigns rely on:
- Interactive Internet marketing: e-mailings, e-newsletters, agenda and content updates, promotional offerings, online registrations ….
- Print postal mailings (programs)
- Press and media partnerships: advertising ads, editorial coverage and announces.
With over 370 000 registered from April and September 2008 and up to 35 000 unique visitors/month during the period, Smart Event web portal constitutes the first tool of communication and promotion. It offers our partners, sponsors, exhibitors a maximum visibility of their brand and of their profile.
Institutional and media recognition: over 50 worldwide partners
Smart Event institutional partners includes leading worldwide associations such as Eurosmart, W3C World Wide Web Consortium, ETSI, eForum, NFC Forum, GlobalPlatform, Java Card Forum…
Media Partners are Financial Times, SecurityStockWatch, Business Monitor International, epractice.eu, Telecom India Daily, Juniper Research, The Nilson Report, Cards Tech & Security, Carte Blanche Magazine, Smart Insights, SmartCardsTrends, CardWorld, Fraud Watch, Connect World, Smart Card & Identity News, European Webzine for IT Mobility & Security, Fight Fraud Keesing, Cartes Mag, Securité Informatique, Ubifrance…
To go back to the 'For Partners' home page, click here.
Contacts:
► Richard Bricaire - /
► Lénick Perron - /
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