Usages and Markets

Evaluate acceptability and potential

Results of research create technological innovations whose spreading depends on training and acceptability of new usages for users, and its substitution to existing products and services.

Exploitation of R&D needs a strict methodical exploration:
 on the one hand, acceptance and spreading conditions for new usages
 on the other hand potential new markets and conditions for success: competition, price, positioning, business plan…

Strategies Telecoms & Multimedia also offers skills, references and necessary tools in this area: studies and surveys, desk research, marketing watch and intelligence, launching, positioning…